We use distilled water in our formulas to ensure maximum purity. With our formulas being water-based, our products wash out easily with just water (and sometimes a little shampoo).

A fatty alcohol derived from plants like coconut or palm oil. In our conditioner, it helps thicken the formula, improve texture, and lock in moisture, leaving hair smoother and softer.

A light-weight oil extracted from almonds. It’s used to deeply nourish and hydrate hair, reduce frizz, and enhance shine. Unlike heavier oils, it penetrates the hair shaft easily without weighing it down.

A gentle conditioning agent derived from rapeseed oil. It’s used to detangle hair, reduce static, and add softness without buildup, making hair smoother, easier to manage, and more moisturised.

Extracted from the leaves of the Aloe Vera plant. It’s used for its hydrating and soothing properties, helping to moisturise hair, calm the scalp, and promote smooth, healthy hair.

Derived from cocoa beans. It’s used for its rich moisturising properties, helping to soften and strengthen hair. It's natural antioxidants and deep hydration make it ideal for dry or damaged hair, providing long-lasting moisture.

Extracted from macadamia nuts. It’s used in our conditioner for its lightweight, deeply nourishing properties, rich in fatty acids and antioxidants. It’s preferred for its ability to smooth, hydrate, and repair hair without greasiness.

Used for centuries in rongoā Māori, Kawakawa is a powerful native ingredient in our shampoo due to it's soothing and nourishing properties, helping to calm the scalp and support hair growth.

Derived from artichoke leaves. It’s used for its antioxidant-rich properties that protect hair cuticles from damage, enhance shine, and strengthen strands, helping to improve hair’s overall health and resilience.

Our homegrown superstar! Mānuka Honey is used in our shampoo because it helps hydrate hair, soothe the scalp, and promote healthy-looking hair with its plentiful nutrients and antibacterial properties.

Mamaku (Black Fern) derived from our largest native fern, offers soothing and moisturising properties for the hair, while assisting in regenerating skin cells for the scalp.

Derived from the flowers of the ylang ylang tree. It’s used for its moisturising properties, helping to balance scalp oils, reduce dryness, and add a natural, floral fragrance.

An extract from native species of seaweed sourced from NZ waters. Provides immediate and long-lasting hydration to the hair and scalp. Packed with antioxidants and antibacterial properties.

A colourless liquid derived from vegetable oil. It pulls in and absorbs moisture from the air, helping keep the hair and scalp hydrated.

Also known as pro-vitamin B5, is derived from plants like wheat. It’s used in our shampoo to moisturise and strengthen hair, adding shine, improving texture, and preventing dryness or split ends.

Benzyl Alcohol is an alcohol derived from natural sources like flowers. It’s used in our shampoo as a preservative to prevent bacteria growth

A preservative derived from natural sources like plants. It’s used to prevent the growth of bacteria and fungi, helping to extend the product's shelf life and maintain safety.

Derived from the petals of peony flowers. It’s used for its soothing, anti-inflammatory properties, helping to calm the scalp, improve hair texture, and promote healthier, more manageable hair.

A mild acid derived from glucose. It’s used to help moisturise the scalp, improve hair texture, and act as an antioxidant, protecting hair from damage and promoting healthy shine.

A preservative derived from benzoic acid, often found in plants like berries. It’s used to prevent the growth of bacteria and fungi, extending shelf life and maintaining product safety.

A plant-based derivative of corn sugar. It’s used as a humectant to attract moisture, improve texture, and enhance the spreadability of the formula.

A preservative derived from sorbic acid, which comes from berries. It’s used to prevent the growth of mold, yeast, and bacteria, helping to extend the product’s shelf life.

Derived from the petals of the gardenia plant. It’s used for its soothing properties while adding a pleasant, natural fragrance to the formula.

A salt derived from gluconic acid and calcium. It’s used as a binder and humectant to attract moisture. It also provides scalp conditioning.

Citric acid is derived from citrus fruits and is used to balance the pH levels in our formulas.

A new Formidable scent, distinct from our styling products. Contains a combination of oils used to create our 100% natural fragrance. Designed to provoke a sense of calmness, cleanliness and vitality.