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Our Range

Each of our grooming products is named after a characteristic of people with a Formidable mindset.

01 —

Grit

Grit

Clay

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Aura

Aura

Cream

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Shampoo

Shampoo

Shampoo

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Zeal

Zeal

Paste

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Bold

Bold

Pomade

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Conditioner

Conditioner

Conditioner

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Bundle Collection

The Trio ft. Zeal

The Trio ft. Zeal

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The Trio ft. Aura

The Trio ft. Aura

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Shampoo & Conditioner

Shampoo & Conditioner

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The Trio ft. Bold

The Trio ft. Bold

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The Trio ft. Grit

The Trio ft. Grit

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Grit

Grit

Clay

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Zeal

Zeal

Paste

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Aura

Aura

Cream

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Bold

Bold

Pomade

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Shampoo

Shampoo

Shampoo

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Conditioner

Conditioner

Conditioner

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Bundles Collection

The Trio ft. Zeal

The Trio ft. Zeal

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The Trio ft. Bold

The Trio ft. Bold

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The Trio ft. Aura

The Trio ft. Aura

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The Trio ft. Grit

The Trio ft. Grit

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Shampoo & Conditioner

Shampoo & Conditioner

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Matchmaker

Identify the perfect grooming products for your hair type and style within 30 seconds

Match me

02 —

Mist

Mist

Spray Bottle

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Helm

Helm

Cutting Cape

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Box Tee

Box Tee

Embroidered

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Hoodie

Hoodie

Embroidered

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Mist

Mist

Spray Bottle

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Helm

Helm

Cutting Cape

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Box Tee

Box Tee

Embroidered

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Hoodie

Hoodie

Embroidered

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Merch & Accessories

Premium merch & accessories to pair with your favourite grooming products.