Black Friday - 40% off ALL styling products.

Close

Confidence starts hair.

Scroll to Discover

Confidence starts hair.

Scroll to Discover

01 —

Our Range

Our styling products are made in New Zealand from 85% natural ingredients.

Our Range

Our styling products are made in New Zealand from 85% natural ingredients.

02 —

Matchmaker

Identify the perfect grooming products for your hair type and style within 20 seconds.

03 —

Our Goal

To provide you with the grooming products and tools you need to feel Formidable — giving you the confidence to achieve your goals and reach your potential.

Our Goal

To provide you with the grooming products and tools you need to feel Formidable — giving you the confidence to achieve your goals and reach your potential.

04 —


The Vault

The Vault is our free resource library, designed to provide you with education and inspiration. Here you will find everything from grooming tutorials to our hair industry podcast and more.


Partners Portal

We are committed to helping our partners run successful, profitable and efficient businesses. We publish regular resources and give access to tools that will help you thrive.

04 —


The Vault

The Vault is our free resource library, designed to provide you with education and inspiration. Here you will find everything from grooming tutorials to our hair industry podcast and more.


Partners Portal

We are committed to helping our partners run successful, profitable and efficient businesses. We publish regular resources and give access to tools that will help you thrive.