Bold
Pomade
Bold
Pomade
(Noun) A willingness to take risks; confident and courageous
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Application
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Scoop a fingernail-sized amount of product into your palm.
Rub palms together until the product is evenly distributed.
Apply to damp hair for easy application or dry hair for more volume and less shine.
Layer in more product if required, but do so in small scoops.
Wash out with water, and if required, a small amount of shampoo.
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Full Ingredient List —
Select to discover.
Water
We use distilled water in our formulas to ensure maximum purity. With our formulas being water-based, our products wash out easily with just water (and sometimes a little shampoo).
Candelilla wax
A wax produced from a small desert shrub native to Mexico. Used to create a strong hold that is very resilient to hot weather due to its high melting point.
PEG-40 HCO
A wax produced from a small desert shrub native to Mexico. Used to create a strong hold that is very resilient to hot weather due to its high melting point.
Carnauba Wax
A wax obtained from the leaves of the Brazilian carnauba palm. With a high melting point, it provides a durable hold that is resilient to warm temperatures.
Jojoba oil
A luxurious oil extracted from the Simmondsia Chinensis plant. Rich in minerals and vitamins that moisturise and nourish the scalp and hair. In our minds, it is the king of oils.
Shea butter
A luxurious butter extracted from the nut of the African shea tree. Highly moisturising for the hair and scalp, providing a smoothing and soothing effect.
Polysorbate 20
A compound that is developed from sorbitol, a sugar alcohol that can naturally be found in some fruits. It functions as an emulsifier, stabiliser and thickener - a real workhorse.
Cetearyl Alcohol
A mixture of fatty alcohols used to create a thick, creamy consistency for our formulas. Not to be confused with alcohols like ethanol, which can be damaging to the hair.
Pentylene Glycol
A by-product derived from sugar cane that is ethically and responsibly sourced. It helps to provide protection against micro-organisms in our formulas.
Phenoxyethanol
Combined with caprylyl glycol and sorbic acid, this preservative system offers broad-spectrum protection, while also being paraben-free and formaldehyde-free.
VP/VA Copolymer
A synthetic polymer that is used to create a long-lasting hold. Although synthetic, it is certified as safe and is used in very small quantities to improve product performance.
Fragrance
A unique combination of oils used to create our 100% natural fragrance. Designed to provoke a sense of energy, vitality and aliveness.
Vitamin E
A vitamin found naturally both in the body and in plant oils where it acts as an antioxidant to prevent the oxidation of oils.
Citric Acid
Citric acid is derived from citrus fruits and is used to balance the pH levels in our formulas.
