If you’re after a styling product that delivers texture, volume, and a clean, natural finish  without overcomplicating your routine - Formidable Grit Clay is the one.
Crafted in New Zealand and tested by professional barbers, Grit Clay is designed for Kiwi men who want reliable hold, healthy hair, and all-day confidence.

Why Grit Clay Stands Out

Formidable Grit Clay is described as an easy-to-apply, lightweight, and pliable styling product that gives effortless texture and volume while retaining the hair’s natural movement.

What makes it different is the clean, effective formula, powered by ingredients that work hard - not harshly:

  • NZ Glacial Clay - A mineral-dense natural clay sourced from Aotearoa, known to help protect the scalp, strengthen hair roots and follicles, and give the hair a textured, healthy appearance.
  • Carnauba Wax - A durable natural wax from the Brazilian palm leaf that offers strong, flexible hold, even in NZ’s warm or humid conditions.
  • Shea Butter - Rich in moisture, it smooths and soothes both hair and scalp, helping reduce dryness and flaking.

These ingredients work together to produce a styling clay that’s lightweight, buildable, and perfect for everyday use in the NZ climate.

How to Use Grit Clay - Step by Step

1. Start with the right amount
Scoop a small, fingernail-sized amount of Grit Clay into your palm  a little goes a long way.

2. Warm it up
Rub the clay between your palms until it feels smooth and pliable. This helps it spread evenly through your hair.

3. Apply to damp or dry hair

  • For a soft, natural look, apply to damp hair.

  • For more volume and a matte finish, apply to dry hair.

4. Style as desired
Work the product through your hair from roots to ends. Use your fingers for a casual, textured look, or a comb for a structured style. Add small amounts if you need extra hold.

5. Wash out easily
When you’re ready to restyle, Grit Clay rinses out easily with water - or use a small amount of shampoo for a full cleanse.

Pro Tips for Kiwi Men

  • Because New Zealand’s climate can shift between humid, windy, or dry, start with less product and build up as needed.

  • Use on dry hair for textured weekend looks and damp hair for polished office styles.

  • Store it in a cool, dry place - avoid direct heat or sunlight to preserve the clay’s natural consistency.

  • For best results, pair with Formidable Shampoo to keep your scalp clean and your hair ready for styling.

Best for These Hair Types and Styles

Grit Clay is ideal for:

  • Short to medium-length hair - adds structure, definition, and natural texture.
  • Men who prefer a matte or low-shine finish - perfect for a modern, effortless look.
  • Active lifestyles - whether you’re heading from the gym, the beach, or the office, the flexible hold keeps up with your day.

Why NZ Men Choose Grit Clay

  • Locally made: Proudly developed in New Zealand and trusted by barbers nationwide.
  • Clean formulation: No unnecessary fillers or harsh chemicals - just honest ingredients that perform.
  • Barber-tested performance: Designed by professionals, tested in real NZ barbershops, and refined for daily use.
  • Confidence you can feel: More than just styling - Formidable’s products are about looking good and feeling great every day.

Final Thoughts

Whether you’re aiming for subtle texture or bold structure, Formidable Grit Clay gives you total control with a natural feel.
It’s simple, effective, and built for New Zealand’s everyday man - crafted by barbers, driven by confidence, and powered by clean ingredients.

Discover it now at Formidable.co.nz